Starting a Beauty, Wellness & Nutrition Business in the UAE: A Comprehensive Guide

Over the past few years, the UAE—particularly Dubai—has become a leading destination for premium beauty, wellness, and nutrition experiences. Driven by a high-income population that values health, appearance, and personalized care, these sectors are experiencing rapid growth.

The beauty and personal care market is projected to exceed $3 billion by 2025, with demand soaring for advanced skincare, anti-aging treatments, and luxury aesthetic services. Dubai’s thriving spa and wellness industry has positioned the city as a global hub for wellness tourism, while boutique fitness studios and personal training services remain in high demand.

Growing awareness around preventive health and lifestyle has fueled the rise of nutrition clinics, healthy cafes, and clean meal delivery services, alongside the increasing popularity of organic and cruelty-free beauty products. Holistic wellness centers offering detox programs, meditation, and emotional wellbeing practices are also seeing strong momentum.

Backed by forward-thinking government initiatives like the Dubai Health Strategy 2021 and the National Wellbeing Strategy 2031, the UAE continues to support and accelerate investment in health and wellness.

Now that you understand the opportunity landscape, here are the essential steps to start your business:

STEP 1. Develop a Comprehensive Business Plan

Create a detailed business plan outlining your niche, services, target clientele, pricing, marketing strategy, and financial projections. This will be your strategic foundation and is essential when applying for licenses or seeking investors.

STEP 2. Choose the Right Legal Structure & Jurisdiction

Decide between setting up in the Dubai mainland or in a Free Zone like Dubai Healthcare City, Dubai Multi Commodities Centre (DMCC), or others catering to wellness sectors. Each option offers different benefits in terms of ownership, taxation, and visa eligibility.

STEP 3. Obtain All Necessary Licenses & Approvals

In addition to your trade license, many businesses in the wellness, beauty, and nutrition sectors must obtain special approvals from UAE regulatory authorities. These vary depending on your specific activities:

Fitness Center (Gym)

• Approval from the Juvenile and Sports Welfare Authority
• NOC from the Health Department
• Clearance from the Emirates Bodybuilding and Weightlifting Committee
• Fire and safety approval from the Civil Defense

Supplement Store

• Approval from the Ministry of Health & Prevention (MOHAP)
• NOC from the Food Safety Department (especially for food-based supplements)
• Civil Defense clearance for fire safety

Beauty Salon

• Approval from the Health Department for personal care and skincare services
• Clearance from Dubai Municipality for hygiene and safety standards
• Fire and safety approval from the Civil Defense

Dermatology or Aesthetic Clinics

• Approval from the Ministry of Health & Prevention (MOHAP)
• NOC from the Health Department for medical-grade services
• DHA license for each practicing medical professional
• Civil Defense fire safety clearance

Massage and Wellness Spa

• Approval from the Dubai Health Authority (DHA) for wellness and therapeutic services
• NOC from the Health Department
• Fire and safety clearance from Civil Defense
• If targeting tourists: Approval from the Dubai Tourism Department

Nutrition-Focused Restaurant or Café

• Approval from the Food Control Department under Dubai Municipality
• Health & safety certification from the Dubai Health Department
• NOC from the Food Safety Department
• Civil Defense fire safety clearance

Important: approval timelines and requirements may vary based on your specific location and business model. Working with a specialized consultancy can significantly reduce delays and ensure full compliance with all authorities.

STEP 4. Secure a Compliant and Strategic Location

Ensure your facility meets licensing requirements (such as treatment rooms, hygiene standards, or kitchen layout if you’re dealing with food), and is located in an accessible, high-traffic area for your target clientele.

STEP 5. Create a Distinctive Brand & Strong Online Presence

Establish a professional brand image with a logo, visuals, and messaging that resonate with your target audience. A high-performing website and consistent presence on Instagram, TikTok, and Google Business are critical for this industry.

STEP 6. Hire Certified Professionals

Depending on your niche, you may need DHA-licensed professionals (nutritionists, therapists, aestheticians), certified trainers, or massage experts with proof of qualifications. Ongoing staff training is a must for service quality.

STEP 7. Open a Corporate Bank Account & Manage Finances

After your license is issued, open a business bank account in a local bank. Set up proper accounting systems to manage cash flow, track performance, and comply with VAT and Corporate Tax rules where applicable.

The UAE’s booming wellness industry offers immense opportunities for aspiring entrepreneurs and established professionals alike. Whether opening a boutique gym, launching a luxury spa, or building a brand around clean nutrition, success starts with a solid foundation.

From navigating the right business structure and licensing, to securing government approvals, arranging employee visas, and opening corporate bank accounts — our expert team at My Business Consulting DMCC is here to guide you every step of the way.

With over 15 years of experience, deep knowledge of local regulations, and strong ties with UAE authorities, we make company formation smooth, fast, and fully compliant.

Let’s turn your vision into reality—book your free consultation today and start your journey toward success in the UAE wellness market!